Government of Yukon launches new website and visual identity

The Government of Yukon today launched Yukon.ca, a new website built to help users find the government information and services they use most.
 
Visitors to the site will get quick access to important and frequent tasks such as vehicle registration, applying for a child care subsidy, or obtaining a hunting licence right from the homepage.
 
The website was built on a user-centred model following research into how users accessed and interacted with the old Government of Yukon website, from the information visitors tended to look for, to areas where content was difficult to find or understand. The content has also been completely redesigned to make it easier to read, understand and act upon. 
 
The launch of Yukon.ca also marks the rollout of the Government of Yukon’s new visual identity. Over the past 40 years, the Government of Yukon has accumulated a diverse and inconsistent range of sub-logos.  Nearly all of these will now be replaced by a single logo and collection of graphic elements that reflect Yukoners’ values. The new logo is at once familiar, modern and clear making it easier to identify government services, information and locations. 
 
The website will continue to improve as more content is added and user feedback is incorporated. Users are encouraged to use the feedback buttons on each page to offer their thought, which along with website analytics and user testing, will be used to enhance the user experience of the new site.

This new website will improve the delivery of online services and provide Yukoners with the information they need in a clear and accessible way. It also showcases our new visual identity, which unifies all government departments under a clear, single brand.

Premier Sandy Silver

Quick facts
  • The Government of Yukon has operated a website at gov.yk.ca since 1997. The existing design of gov.yk.ca has been in place since 2007. In the coming months, more pages from gov.yk.ca will be adapted and moved to the new website.

  • Costs of Yukon.ca include: 

    • $250,000.00 in the 2017-18 fiscal year for planning, design, development and assessments of Yukon.ca website.
    • $75,000.00 for ongoing annual maintenance and support of our web platforms. This is approximately half of the annual maintenance and support costs for the government’s current web publishing platform.
    • $33,000.00 for the development of a content migration strategy, provision of training sessions for government staff and a quality assurance review of content.
  • The visual identity includes a new wordmark, design standards, typefaces, colours, visual elements and templates. It is intended to represent the territory and the people who live here, and highlights Yukon’s uniqueness, history and culture.

  • Costs of the visual identity:
    • $38,590 for an audit of existing government branding.
    • $76,880 to develop a complete visual identity for the Government of Yukon, including a new logo, brand standards and other materials. 
    • $20,000 to develop templates and additional graphic elements. 
Media contact
Sunny Patch
Cabinet Communications
867-393-7478
 
Kendra Black
Communications, Executive Council Office
867-667-5270
News release #:
18-029
Related information:
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