Apply for funding to market a tourism business or destination

The Tourism Cooperative Marketing Fund (TCMF) helps the Yukon’s tourism industry attract visitors and gain international exposure. These marketing activities help strengthen the territory’s tourism brand.

Eligibility

Applicants who are based in the Yukon and who want to promote their tourism product or experience. This includes:

• visitor experience providers;
• transportation providers;
• accommodation providers;
• visitor attractions;
• restaurants and bars;
• destination marketing organizations (DMOs);
• municipalities;
• non-government organizations; and
• First Nations governments.

Eligible projects

Advertising and marketing projects

These are projects such as:

• traditional advertising placements including but not limited to:

  • magazines;

  • radio;

  • newspapers;

  • digital display ads; 

  • travel guides; and

  • out-of-home advertising.

• online advertising such as:

  • web banner and social media ads;

  • AdWords; or

  • listings in online directories that focus on visitor services.

Travel-based activities

These activities include but are not limited to:

• hosting media or trade familiarization tours that highlight tourism experiences;
• attendance at approved trade and consumer shows;
• destination marketing organization-led sales missions;
• sales calls; and
• bid presentations for events.

These activities may take place in person or virtually.

Apply for funding

The steps below are for applications for funding in the 2024–25 fiscal year.

Application deadline

We have two intake dates:

• October 1, 2024 at 4:30 pm
• February 1, 2025 at 4:30 pm

Past recipients

See past recipients from the 2024-2025 intakes.